What’s Next for Experian? | Science Insider
2/22/16The company has been under fire for a number of years for its “experian” and “experience” marketing tactics.
Since 2014, the company has had several controversies involving a series of marketing experiments that it conducted in the U.S. that purported to show that people would be more likely to choose products that included experian’s brand in the future.
The company’s “experiance” marketing strategy has been criticized for targeting people in particular, and for being too focused on people’s experience.
But the company says that its experian program is not about marketing and that it is aimed at giving consumers the best experience possible with its products.
Experian says that the program focuses on two things: 1) creating the right mix of products to fit their needs, and 2) encouraging consumers to use the products to learn about them.
“Experian is committed to providing the best possible experience for its consumers,” the company said in a statement.
“We are also committed to creating a more meaningful, relevant and engaged experience for consumers through experian-branded products and services.”
In addition to the experian programs, Experian has also been sued by former employees, as well as individuals with disabilities and others who say they were denied access to information, promotions and other opportunities because of the company’s experian marketing.
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